Construction Website Design Tips
Table of Contents
Are you looking for the ways to increase your construction website leads?
Many people are now using the Internet to search for the services that they need in all walks of life, even something as “concrete” (pun slightly intended) and complex as construction and trade services. Thousands of construction companies, electricians, plumbers, landscapers and other contractors are starting to use websites as part of their marketing campaigns. They use these sites to increase their customer base and get the name of their business known.
Let’s dive into the top 5 ways of optimizing your website for lead generation.
1. Start with a great design that highlights your specialties.
One way that construction services companies market themselves is by creating a good website that attracts the eye of visitors and keeps them engaged. To create the best construction websites, it is important to hire a professional company that knows how to design a good looking, easy to navigate site. The design firm should specialize in creating sites that cater to your specific market, as too many design firms focus on trying to please everyone.
When designing your site, you will want to keep in mind that you DON’T want to appeal to everyone. You want to attract the right customers suited for your business.
Everyone has different needs when it comes to these services, so you need to think about who your target audience is.
If you target too broadly, you might not attract the right customers.
If you are a medium-sized commercial plumbing contractor specializing in 3-8 story apartment buildings, which search terms would you rather match for?
A. “toilet and plumbing repair services”
B. “apartment building plumbing contractor”
Search term A may be a total waste of your time and resources, while search term B may be your next best client.
2. Use social proof and testimonials to your advantage.
Another way to draw in potential clients is to include contact information and reviews on your website. You may want to include this information in both the home page and within the About Us section. This is why it is important to update your website regularly. If you aren’t updating information online, you aren’t going to get much traffic in the first place. If your information is outdated, you aren’t going to retain the customer.
You should also try to include videos with past clients that have benefited from your services. They can talk about the project in a way that customers are able to understand what you can do for them, and the past customers can give you an insight into what kind of experience they had when working with you.
3. Simplicity over complexity
Your new website should make it easy for your customers to access the information they need.
When designing your website, you want to keep it clean and include easy-to-use navigation features. This makes it easy for people to navigate through your site and will keep them engaged.
Use categories to make it easier for customers to buy what they are interested in. For example, if you sell woodworking plans, you want to include categories for the types of plans, instead of having one big page for all of your plans.
Sometimes you want to use graphics in place of text. These items can be used to improve the look and feel of your construction website, and it breaks up the monotony of long paragraphs of text.
4. Stay updated and modern.
Visitors don’t like sites that are old and outdated. By keeping your updates to date, you will keep your business ahead of its competitors.
Keep adding new projects, post things on your blog, add videos, and link to your social media.
You don’t need to write 10,000 word behemoths. Most people just want to see that you’re still engaged with your online audience and that your website wasn’t a “one-and-done” project.
5. Be useful
The best thing that you can do when it comes to construction website design is to create an interactive site. When you do, your audience will be able to interact with you and get to know you. People will feel more comfortable renting or purchasing from you if they feel like you have already helped them with a problem.
This content should discuss important issues that your audience may not have knowledge about. This can be through the use of How-To guides, building estimating and fee calculators, by explaining industry terms, keeping a solid FAQ page that can address peoples concerns ahead of time, etc.
By providing this type of information, you will give your viewers a place to go if they want to learn more and you will become an industry authority.
These tips are a great place to start if you’re a beginner to the process. But we cannot forget that the ultimate goal is to answer the customers three questions. The three questions they subconsciously ask anytime they search for a service provider or are looking to purchase something.
- “Can they solve my problem?”
- “Do I trust them to solve my problem?”
- “How much will it cost me to solve my problem?”
After we have answered these questions, we need to guide the customer to a place where they can contact us and include relevant information about their project.
To do this, you should provide an easy-to-use contact form and, if you want to go the extra mile and save your estimator some time, develop calculators to give the customer an answer to the cost question, and your estimator/sales rep some insight into the customer.
If you follow these construction website design tips, you will be able to attract a large number of the right customers who will greatly appreciate your work.