The first thing we need to do before starting work on your website project is to be clear about your business goals and online strategy.
What are we trying to achieve with the new website? Increase visibility? Provide a tool for employees to work more effectively?
What is your website’s main purpose?
Knowing your audience is essential in planning how your website should look and function.
There are many factors that will determine the best design. What is your ideal customer demographic? What is their age, gender, profession, and technical competency?
Who your audience is will determine the general layout of the website and will also determine a lot of details, like font sizes and types.
We will help you make sure you’re clear about who you will be targeting.
Search rankings are typically a “winner-takes-all” situation.
If you’re not on the first page of your desired search keywords, you’re missing out on a lot of customers.
According to a 2014 study from Advanced Web Rankings, more than 67% of all searches on Google go to the top five listings.
92% don’t even go past the first page.
Qualifying leads is one of your sales teams main roles.
Remember that not everyone that comes across your website is the right customer for you.
The right Search Engine Optimization strategy can target your ideal client and convert them into a paying customer.
Kaizen is a Japanese term meaning “change for the better” or “continuous improvement.” It is a Japanese business philosophy regarding the processes that continuously improve operations and involve all employees.
We analyze the results of your website and optimize the areas you wish to focus on.
Macsson Snow Removal is an Edmonton-based snow removal company specializing in condominium snow removal services.
Their main desires were to rank higher in Google search results for the terms “snow removal edmonton” and “condominium snow removal”, and start generating more qualified leads.
Our campaign was able to achieve incredible results in sales growth.
Organic search revenue grew from $2,500 to $16,200 per month from qualified web leads.
In their first year of working with us, Macsson Snow Removal generated a 258% return on their website investment.
