Technical SEO is the process of optimizing a website to meet the technical requirements of modern search engines such as Google with the goal of improved search rankings.
The power of your keyword research strategy lies in better understanding your customer and how they are searching for your services and products.
Local SEO is meant to increase search visibility for businesses that provide local products and services.
These can be businesses that serve a certain area, such as a local plumber or electrician, or a product manufacturer that ships to multiple cities and locations.
Search rankings are typically a “winner-takes-all” situation.
If you’re not on the first page of your desired search keywords, you’re missing out on a lot of customers.
According to a 2014 study from Advanced Web Rankings, more than 67% of all searches on Google go to the top five listings.
92% don’t even go past the first page.
Qualifying leads is one of your sales teams main roles.
Remember that not everyone that comes across your website is the right customer for you.
The right Search Engine Optimization strategy can target your ideal client and convert them into a paying customer.
After your ideal customer has landed on your website, they are looking for answers to three questions:
“Do you solve the problem I have?”
“Do I trust you to solve my problem?”
“How much will it cost to solve my problem?”
We provide an automated funnel to answer these questions and convert the lead when they are most ready to buy.
Macsson Snow Removal is an Edmonton-based snow removal company specializing in condominium snow removal services.
Their main desires were to rank higher in Google search results for the terms “snow removal edmonton” and “condominium snow removal”, and start generating more qualified leads.
Our campaign was able to achieve incredible results in sales growth.
Organic search revenue grew from $2,500 to $16,200 per month from qualified web leads.
In their first year of working with us, Macsson Snow Removal generated a 258% return on their website investment.